With the continued proliferation of the Internet, there is so much to learn about leveraging technology and social media to increase public interest in order to achieve business growth. Last March when I went to the Professional Association of Innkeepers International (PAII) regional conference in Hunt Valley, Maryland, I joined the workshop on Pinterest. The session covered the fundamentals of the tool and focused on how to use it strategically to generate a following
A photo-sharing web site launched three years ago, Pinterest allows users to
create and manage theme-based image collections. What’s astonishing is how quickly this has picked up momentum in the social media world. The site is now the third largest social network in the U.S. as of March 2012, superseded only by Facebook and Twitter.
Ever one to embrace new technology, I quickly created an account, and the Whistling Swan Inn, my New Jersey bed and breakfast, is now on Pinterest. Follow my boards…I’ll be posting new photos of the Inn and what we’re doing frequently.